ABS072 - Blogs, Vlogs, Flogs: new ways of organizing work revealed by the cultural-historical activity? - Board 24

The research takes the contributions of Vygotsky and Leontiev as mediation and the relationship of the historical subject located in the activity with the production of its existence in congruence with the historical materialist dialectics matrix. Technological innovation is a decisive influence in the transformation of the ways to relate, communicate, work, organize and learn integrated social uses. Especially with regard to changes in the working world as new technologies and new ways of organizing work afforded by the Internet in blogs formats, vlogs and flogs. The ownership of different media becomes a world belonging to the condition in close relationship with the current historical moment culture. Blogs and social networks have occupied a privileged place in cyberbusiness integrating the principles of interconnection, the creation of virtual communities and collective intelligence. The theory of cultural-historical activity is a powerful investigative tool that can provide keys to understanding and critique of the productive forces and contemporary means of production. Therefore, initially, and content analysis categories are chosen to provide insights into the investigative journey as mediation, activity, awareness, contradiction, alienation, labor, consumption society, historical materialism and cultural industry. However, it is noteworthy that the research is in its preliminary phase in data for the profile of Brazilian bloggers, selecting a specific universe of content, for example, fashion blogs, and then establish the appropriate research tools that will allow building praxis on observation, interpretation, analysis and reconstruction of understanding of the role of new technologies and new forms of work organization.