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Can We Make Marketing and Advertisement Privacy by Design?

What:
Panel
When:
12:00 PM, Thursday 7 Apr 2022 (1 hour)
Breaks:
Lunch Break   01:00 PM to 02:00 PM (1 hour)
Where:
Ca' Dolfin - Aula Magna
How:
Discussion:
0

The panel will present to the audience the marketing and advertising EU legal framework and recent decisions of EU Supervisory Authorities. The main issues related to privacy compliance for digital marketing and behavioural/ programmatic advertising will be discussed. Moreover, the speakers will share their reflections on how to convert the security &privacy "vicious cycle” into a “virtuous cycle” by providing a holistic and effective digital security and privacy framework. A potentially privacy-preserving system called Zero Knowledge Advertising will be presented. Finally, we will address how AI can support Privacy by Design in the Marketing and Advertising domains.

Speaker
European Centre on Privacy and Cybersecurity - Maastricht University
Professor of Privacy, Cybersecurity, and IT Contract Law
Speaker
TREE TECHNOLOGY
Data Scientist
Speaker
Profila
Speaker
Association Data Protection Professionals Europe (ADPPRO)
President of Association Data Protection Professionals Europe (ADPPRO), Professor at University of Padjadjaran, Visiting Honorary Professor at Jindal Global University (JGU), Researcher at University of Utrecht
Speaker
Officine Dati
President

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