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Sead Bajrovic

Strategy Consultant, Digital Transformation
Sead Bajrovic
Strategy Consultant, Digital Transformation | Startups

Digital leader who:
• Delivers disruptive thought leadership influence to executive decision makers
• Overcomes organizational inertia to drive transformation and innovation
• Demonstrates effective leadership through key impact activities

Professional interests:
Business Transformation, Leadership, Entrepreneurship, Business Development, Design as Strategy, Customer Experience, Internet of Things, Startups & VCs, Real Estate and Smart Buildings.
Strategy Consultant, Digital Transformation at GRUNDFOS
April 2016 - Present (11 months)
Focus areas:
• Drive Digital Business Transformation in Grundfos; building digital capabilities, innovative solutions and digital partnerships
• Formulate and execute strategies for business growth through deep understanding of the business, competitive strategy and evolving digital trends
Segment role:
• Part of Management Team, Global Market Segment Building Services, with 10B+ DKK in revenue
• Develop and implement transformation strategy, ensuring successful change to a digitized and globalized
Building Services segment
• Corporate Venturing, M&A and Partnerships (Ecosystems, Startups & VCs, Alliances)

Corporate Entrepreneur, Digital Strategy & Innovation at GRUNDFOS
January 2013 - March 2016 (3 years 3 months)
Together with a great team, started digital transformation journey in Grundfos, achieving results and deliverables across four main categories:
Strategic area
• Elevated Digitalization to the top management’s agenda
• Created a common strategic understanding of what Digitalization, Internet of Things is and how Grundfos should respond
• Launched IoT Solutions development Business area
• Developed digital products, projects, ideas and concepts across segments
• Started digital partnerships and open innovation ecosystem
• Demonstrated and executed fast value driven innovation with customers and ext. Partners Architectural area
• Transition from vertical product development to horizontal platform thinking
• Specified and communicated Digital Platform
• Up, Mid, Downstream Directives Organizational area
• Up-, Mid- and Downstream governance structure
• Created Digital network; increasing collaboration across Group
• Establishment of an agile org. unit in R&D

Founder & CEO at ScreenTicket Aps / GlobeGates Aps
September 2006 - June 2012 (5 years 10 months)
A global pioneer in mobile couponing across all mobile phone platforms. ScreenTicket provided a web based mobile coupon platform for brands, loyalty marketing companies and deal sites. Together with a great team, founded and developed the company from the initial idea to international platform. #The platform was subsequently acquired by a North American publicly traded company serving more than 200 million customers annually.

Skills & Expertise
Business Development
Business Strategy

Business Model Renewal: How SMS Modules Can Deliver and Capture Value in a Creative Enterprise Design. An Embedded Case Study Approach
The 10th International Conference on Mobile Business / DOI 10.1109 ICMB.2011.40 June 20, 2011 Authors: Sead Bajrovic, Kasper Roldsgaard
Abstract - SMS modules have been under-appreciated in the research on mobile business. This paper accounts for this gap by providing an overview of how SMS modules can deliver and capture value in a creative enterprise design. Five meta-trends explain why SMS modules have become prevalent, while eight mini-cases enlighten how they contribute to value creation. Keywords: Creative Enterprise Design, SMS Modules, Business Models, Shared Value Creation

IMD Business School
Program, Leading Digital Business Transformation, 2015 - 2015
Aarhus Universitet
MSc, Economics and Business Management, 2001 - 2007

design & branding, new web/mobile services, soccer, martial arts, travel & adventures, crossfit, nature, yoga, books, coffee