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Vlad Mihai Trifa

Head of Digital Lab
Swisscom

Vlad currently leads the Swisscom's Digital Lab, a B2B incubator for digital transformation where he helps organisations rapidly launch innovative products and solutions using the latest technologies (AI, IoT, Blockchain). As a pioneer of the Internet of Things and author of the book "Building the Web of Things" (Manning, 2016), he spent over a decade designing and building enterprise-grade IoT solutions for major corporations. Before that, he co-founded and was Chief Product Officer at EVRYTHNG, an award-winning IoT startup in London and Zurich. In previous lives, he was a researcher at MIT where he built smart cities platforms to collect and analyse massive amounts of real-time data; as a scientific collaborator at UCLA where he built distributed sensor systems to help biologists study animal communication in the forests of Mexico and California; and researcher at ATR in Japan where he designed neural models of sensory-motor coordination for humanoid robots. He graduated with a PhD in Computer Science from ETH Zurich and a MSc in Artificial Intelligence and Robotics from EPFL.