Nicolai Fog Hansen has a master's degree in agricultural economics, in 20 years he has worked with digitization in agriculture at the crossroads between agricultural professionalism, engineering and the needs of farmers. Mr. Hansen works in the farmer-owned advisory service SEGES, and he has participated in a large number of national and international projects, and held a number of keynote speeches at international conferences. The value creation for the farmer has always filled a lot in the way of working, and it will also appear in the speech on Iot week.