The ongoing digitalization will change, if not revolutionize, a range of industrial business models in the near future. We will see a growing market within data driven services, accumulated data worldwide leading to new business developments, leasing instead of sales etc. Some companies have already started the digital transformation process and will gain massively on this, especially if the competitors are too slow to follow. With the participation of world-class companies, this session, moderated by Mette Walsted Vestergaard is aimed to introduce how the industrial leaders are facing a challenging future.

Fredrik Östbye is the Group Vice President and Head of Digital Transformation at Grundfos. Fredrik has a passion for disruption and how technology through business can help solving sustainability on our planet. He strongly believes in end-user-centric innovation where an ecosystem of players combines expertise to create the best possible experience, and with a business-model attached where all involved share the value of the solved problem. His mindset is that openness brings speed and speed brings success.

Rob Tiffany is the Vice President and General Manager for IoT at Ericsson. Prior to this, he spent his career as an entrepreneur, executive, architect, developer, strategist, inventor, and writer of articles and bestselling books on mobile, IoT, wireless and embedded technologies. He is routinely ranked as one of the top IoT experts in the world.