Hyokeun Choi is a product manager and development leader of IoT/BigData Platform "Insator" at SamsungSDS. He has designed and developed the largest common platform in history at Samsung SDS which allows intelligent applications to enable IoT/Data/Cloud capabilities based on ready-made cutting edge IoT/BigData/Cloud components. Working with various kinds of business units, he have tried to make the SW product strategy clear by analyzing not only market trends, competitive products but also technical standards. He is also in charge of developing Insator portal services as one of  development leaders.