This workshop is aimed at ICT researchers within universities, research centres and SMEs who wish to identify the best methods for exploring the market potential of their research outputs. During this intensive session we will provide an introduction to Lean Startup Methodology; changing perceptions in how the journey to market is carried out, resulting in greater innovation with less risk. An eminently practical session, participants will benefit from working on their current ideas or products. Open to all participants from those with an initial interest to more committed innovators seeking to bring a product to market.

TARGET AUDIENCE

• SME researchers

• Early-stage researchers

• Post-doctoral researchers

• Lecturers and professors

KEY OUTCOMES

• Understanding of the core basis of the Lean Startup Methodology

• Understanding the importance of agile development in IoT

• Ability to design low-risk market experiments

AGENDA

• 09:00 Session 1: Key elements of the Lean Startup Approach

• 09:30 Session 2: Cycle of learning and the Value Proposition

• 10:15 Session 3: Building a Minimum Viable Product

• 10:45 Close

ABOUT THE MERLIN PROJECT

MERLIN aims to support technology researchers in exploring the potential of their results and connecting them with the start-up and innovation ecosystem and relevant services.

The programme provides practical courses on proven state-of-the-art methodologies for the development of business models to take an idea to market. Workshops are being provided in several European cities as well as organised networking events and meetups with potential customers, partners and investors, for helping participants take their research results to the next level.

For more on the specific services of the programme, click here.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 780460