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Niklas Masuch

Project Manager for Destination Data Platform, Gothenburg & Co
Göteborg & Co
Participates in 1 Session

Niklas have been acting Business developer and project manager in several consumer business and he is specialized in CRM, customer loyalty and e-commerce. At Göteborg & Co, Niklas leads the digitalization projects portfolio aiming at establishing and scale a Destination Data Platform which will be the joint Knowledge Hub on the destination.The visitor industry’s Knowledge Hub is an initiative from Göteborg & Co that aims to future-proof the visitor industry on the destination.


Sessions in which Niklas Masuch participates

Friday 3 September, 2021

Time Zone: (GMT+01:00) Brussels
3:15 PM
3:15 PM - 4:15 PM | 1 hour

Tourism is one of the most dynamic industries in the world. And COVID19 has hit it especially hard, not only affecting companies but also the destinations. During this session we will have the opportunity to learn from the European Smart Tourism Capitals 2020-2021 as well as from the European Commission, to see how IoT and data can greatly contribute not only to the recovery of tourism, but to make destinations more competitive and attractive