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Jonathan Gómez

Director General of Tourism and City Promotion
Malaga City Hall
Participates in 1 Session

Head of Málaga Tourism Board, leading the tourism policy and strategy development in one of the most rocking European cities.

Formerly, he was the International Liaison Officer at UNWTO Academy World Tourism Organization, where he liaised within worldwide travel & tourism universities, governments, ministers and top companies to enhance and expand the deserved importance of the travel, tourism and hospitality academic education and academic research as well as professional training in travel & tourism.

During their years of service at UNWTO, he was also the coordinator of the UNWTO Sustainable Tourism Platform, launching this worldwide platform in 2017, during the UN International Year for Sustainable Tourism. Previously, he also performed in the Affiliate Members Program where he coordinated different UNWTO public-private tourism development networks as the UNWTO City Tourism Network, Wine and Gastronomy UNWTO Tourism Network, UNWTO Shopping Tourism Network or UNWTO Knowledge Network.

In a professional previous stage, he was the Director of several tourism boards and convention bureaus in Spain, managing world-known destinations as Granada, Ibiza, or Castilla-La Mancha. In the private side, he worked in companies as Marriott or Iberostar at his early professional stages, and he was the Director of Tourism of the world-iconic Four Seasons Madrid Canalejas project, from scratch upon its opening.

He also acted as tourism development & strategy advisor for governments and ministers of tourism in Latin-America and Asia, as well as strategic tourism advisor for the Boston Consulting Group, Oliver Wyman, or Bain, among others in building tourism strategy programs for Vietnam, France, Russia, Japan, Guatemala, México, Qatar, China, USA, and many more.

He is accredited as Ph. D. in Tourism Management, currently teaching at Rey Juan Carlos University and Les Roches Global Hospitality School in the area of tourism management, lecturing in some more international universities year by year. He is also MA by the London School of Economics in International Relations, holding different more MA degrees in hospitality management, tourism consulting, meetings industry management, and marketing and communication. Active vocational collaborator with travel & tourism NGOs

Sessions in which Jonathan Gómez participates

Friday 3 September, 2021

Time Zone: (GMT+01:00) Brussels
3:15 PM
3:15 PM - 4:15 PM | 1 hour

Tourism is one of the most dynamic industries in the world. And COVID19 has hit it especially hard, not only affecting companies but also the destinations. During this session we will have the opportunity to learn from the European Smart Tourism Capitals 2020-2021 as well as from the European Commission, to see how IoT and data can greatly contribute not only to the recovery of tourism, but to make destinations more competitive and attractive