Head of Málaga Tourism Board, leading the tourism policy and strategy development in one of the most rocking European cities.

Formerly, he was the International Liaison Officer at UNWTO Academy World Tourism Organization, where he liaised within worldwide travel & tourism universities, governments, ministers and top companies to enhance and expand the deserved importance of the travel, tourism and hospitality academic education and academic research as well as professional training in travel & tourism.

During their years of service at UNWTO, he was also the coordinator of the UNWTO Sustainable Tourism Platform, launching this worldwide platform in 2017, during the UN International Year for Sustainable Tourism. Previously, he also performed in the Affiliate Members Program where he coordinated different UNWTO public-private tourism development networks as the UNWTO City Tourism Network, Wine and Gastronomy UNWTO Tourism Network, UNWTO Shopping Tourism Network or UNWTO Knowledge Network.

In a professional previous stage, he was the Director of several tourism boards and convention bureaus in Spain, managing world-known destinations as Granada, Ibiza, or Castilla-La Mancha. In the private side, he worked in companies as Marriott or Iberostar at his early professional stages, and he was the Director of Tourism of the world-iconic Four Seasons Madrid Canalejas project, from scratch upon its opening.

He also acted as tourism development & strategy advisor for governments and ministers of tourism in Latin-America and Asia, as well as strategic tourism advisor for the Boston Consulting Group, Oliver Wyman, or Bain, among others in building tourism strategy programs for Vietnam, France, Russia, Japan, Guatemala, México, Qatar, China, USA, and many more.

He is accredited as Ph. D. in Tourism Management, currently teaching at Rey Juan Carlos University and Les Roches Global Hospitality School in the area of tourism management, lecturing in some more international universities year by year. He is also MA by the London School of Economics in International Relations, holding different more MA degrees in hospitality management, tourism consulting, meetings industry management, and marketing and communication. Active vocational collaborator with travel & tourism NGOs