Introduction 

There has been an emerging innovative approach to marketing in the digital realm that utilizes the concept of privacy by design. In this session, attendees will discover this approach, especially regarding online marketing that prioritizes user privacy from the outset. From data minimization to transparent consent mechanisms, the speakers will unveil strategies for building a privacy-focused framework while delivering personalized and impactful marketing experiences.  

Key questions and objectives 

• How can businesses integrate privacy by design principles into their online marketing strategies to ensure compliance? 
• What are the best tools available for implementing ethical data collection and consent in online marketing campaigns?  
• How can organizations effectively communicate their privacy commitments to build loyalty and trust among customers?