The Female Gaze

Saturday Mar 26   05:30 PM to 06:30 PM (1 hour)
Hilton Deansgate - Room 7
TV Cinema Cultures
Thor stands at a window, muscles rippling; Arrow does bare-chested salmon ladders; the Teen Wolf DVD includes a montage of bare-chested men running. There is a growing awareness of the power of the female gaze in attracting viewers (and the female dollar). As a result, film and television caters to the cute guy appeal – and female (hetero)sexuality – more than ever before. This could be seen as fun, long overdue, and a balancing of the books but it could also be viewed as a negative sexualisation of men and creating a normative ideal of the muscular, strong alpha male (with a heart of gold and manpain). A mixed gender panel explores the phenomena.


Royal Holloway, University of London
Professor of Business Anthropology