SA-P01-109 - THE EFFECT OF ITEM STEM QUALIFIER’S SALIENCE ON RESPONSES IN EMPLOYEE SURVEYS: INFLUENCE ON LEVEL, DISTRIBUTION, AND NOMOLOGICAL STRUCTURE

Track:
Statistics and methodological issues
What:
Poster Presentation
When:
3 hours 30 minutes
Where:
O'Brien Foyer
Discussion:
0
 
Research methodology
Statistics and methodological issues
SA-P01-109
THE EFFECT OF ITEM STEM QUALIFIER’S SALIENCE ON RESPONSES IN EMPLOYEE SURVEYS: INFLUENCE ON LEVEL, DISTRIBUTION, AND NOMOLOGICAL STRUCTURE
P. Hofschroeer, S. Schumacher, T. Straatmann, K. Mueller 1,*, J. Britzwein 1
1University of Osnabrueck, Osnabrueck, Germany
 
Content: Purpose: As question comprehension is an important step in question processing, this study aimed to investigate whether the salience of item stem qualifiers influences the level, distribution and nomological structure of well-established organizational constructs.
Design/Methodology: This study contrasted three groups. A strong qualifier condition was compared to a strong qualifier printed in bold condition and a control condition using the original items. In order to compare the effects of the different item wordings, 177 participants were randomly assigned to one of the three conditions.
Results: There was no significant difference in the response patterns. Hence, results did not support the hypotheses. Consequently, this study indicates that qualifiers used in the item stem do not produce any significant improvement in the validity of survey data regardless of their salience.
Limitations: Qualifiers should be used carefully as this study is not conclusive in general due to small effect sizes and low power
Research/Practical Implication: More research is needed to investigate the impact of qualifiers used in the item stem.
Originality/Value: As former studies showed effects of qualifiers used in the item stem, further research of the context and circumstances in which these effects appear is needed.
 
 
 
 
 

 
 

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