Jim is a recognized leader in innovative marketing, social media, web design and video production for the theatre and has worked on over fifty Broadway shows and major events like the Tony Awards. He's excited to create Super Awesome Friends, a strategic digital and content experience company dedicated to connecting brands and communities to live experiences. Before this, he was the Deputy Head of Content and Digital Media for The Society of London Theatre, where he helped raise the profile of London Theatre via OfficialLondonTheatre.com , TKTS and the Olivier Awards. Back in NYC, he was the VP of Content and Community at SERINO/COYNE, the nation's longest-running live-entertainment advertising agency. He is the co-founder of Miracle on 22nd Street which connects families in need with real life elves since 2010. The origin story of the non-profit is soon to be a major motion-picture written by Tina Fey! Jim is on the advisory committee for the American Theatre Wing. A member of the B