The First Pitch

Track:
Business of Theatre
What:
Panel
When:
11:15 AM, Saturday 25 Jan 2020 (1 hour)
Where:
Regent Room
At BroadwayCon 2019, the live entertainment advertising and marketing agency Serino Coyne conceived and designed an ad campaign on the spot in just one hour using nothing but audience suggestions. This year, the agency is back for Round II! With the clock ticking, several departments from Serino Coyne will create a top-to-bottom advertising and marketing campaign for a (make believe) show, with the goal of turning it into the next big Broadway blockbuster. In the process you’ll learn how quick wits, strategic thinking and eye-popping artistry can come together to make a Broadway advertising campaign sing.
Moderator
Serino Coyne
Features Editor
Participant
Serino Coyne
Director of Marketing and Communications
Participant
Serino Coyne
Art Director
Participant
Serino Coyne
Managing Director
Participant
Serino Coyne
Junior Copywriter
Participant
Serino Coyne
Director of Content