The First Pitch
Theme:
Business of Theatre
What:
Panel
When:
11:15 AM, Saturday 25 Jan 2020
(1 hour)
Where:
New York Hilton Midtown
- Regent Room
At BroadwayCon 2019, the live entertainment advertising and marketing agency Serino Coyne conceived and designed an ad campaign on the spot in just one hour using nothing but audience suggestions. This year, the agency is back for Round II! With the clock ticking, several departments from Serino Coyne will create a top-to-bottom advertising and marketing campaign for a (make believe) show, with the goal of turning it into the next big Broadway blockbuster. In the process you’ll learn how quick wits, strategic thinking and eye-popping artistry can come together to make a Broadway advertising campaign sing.