Erik Piepenburg is the features editor at Serino Coyne, where he combines the principles of journalism and the storytelling of advertising. Prior to joining Serino Coyne, he was a writer, editor and producer for almost 15 years on the culture desk at "The New York Times," covering mostly theater. In addition to writing features and managing interactive projects, he originated and produced several theater-related franchises, including Tony Awards concerts at Feinstein's/54 Below and In Performance, a popular music and monologue video series.