Elizabeth has over 18 years’ experience in advertising theater and live entertainment, with extensive knowledge of both the London and New York City markets. In London, between 2000 and 2008, she led the integrated campaigns for more than 50 plays, musicals, and theatrical venues. Following her move to New York in 2008, she launched AKA NYC as the first full-service advertising and marketing agency servicing live entertainment. As joint Managing Partner, Elizabeth oversees the strategic vision and business development of the agency and leads a team of over 70 dynamic advertising professionals to deliver creative, strategic and insightful cross-platform campaigns. Current and recent Broadway clients include: Harry Potter and The Cursed Child, The Band's Visit, Summer, Charlie and the Chocolate Factory, Anastasia, Come From Away, A Bronx Tale, Bandstand, Miss Saigon, Matilda the Musical. Before joining AKA Elizabeth trained in journalism and worked in corporate PR.
Sessions in which Elizabeth Furze participates
New York Hilton Midtown - Murray Hill Room
Panel
David Babani (Participant)
Gavin Lee (Participant)
John Doyle, Classic Stage Company (Participant)
Elizabeth Furze, AKA Advertising (Participant)
Jim Glaub (Moderator)