Catherine founded her own company to create the designs that her former bosses in the Geek fashion industry had repeatedly passed over, claiming the market was “nonexistent”. Catherine wanted to dress all body shapes and sizes in subtle designs for everyday wear. To her, Geek fashion should be worn by those who were short or tall, slim or plump, flat-chested or well-endowed. While refusing to cheapen out on textiles, quality, or style, and with a focus on local manufacturing, Catherine built a profitable, one of a kind business, in just over a year. By year three, she doubled her profit and expanded her team’s size, proving that not only the market exists for sophisticated geek-inspired women wear, but that if given the chance fans will flock to it!