You are logged in as an admin user. This page is cached for performance until Wed, 25 May 2022 23:11:25 GMT. Preview latest contents by clicking Refresh.
Logout

3.3 An Analysis of Controversial Ads and Their Effects on Consumer Behavior

What:
Student Poster
When:
2:00 PM, Friday 8 Nov 2019 (1 hour 50 minutes)
Where:
Grand Ballroom A/B
How:
Discussion:
0

This research analyzes the effect that controversial ad campaigns have on consumer behavior through analyzing quarterly sales data and data from the American Consumer Satisfaction Index. This research provides an answer as to whether it is worth the controversy for these companies to run controversial advertisements. 

Participant
Angelo State University

Share this