46.1 What are Honors Students Looking For? Determining the Key Selling Points that Matter Most for Recruiting
What:
Student Poster
Part of:
When:
8:30 AM, Friday 8 Nov 2019
(1 hour 50 minutes)
Where:
Grand Ballroom A/B
How:
Discussion:
0
Honors colleges and programs (HCP) compete for a small pool of motivated, qualified students. Research is lacking regarding HCP recruitment and branding efforts. Many HCPs feature “smaller classes,” “opportunity for research,” and “honors housing” as key benefits of their program. This study will address the gap in research regarding HCPs.
