46.1 What are Honors Students Looking For? Determining the Key Selling Points that Matter Most for Recruiting

What:
Student Poster
When:
8:30 AM, Friday 8 Nov 2019 (1 hour 50 minutes)
Where:
Grand Ballroom A/B
Tags:
Arts & HumanitiesMarketing and Social MediaStudent Recruitment and Retention
Discussion:
0

Honors colleges and programs (HCP) compete for a small pool of motivated, qualified students. Research is lacking regarding HCP recruitment and branding efforts. Many HCPs feature “smaller classes,” “opportunity for research,” and “honors housing” as key benefits of their program. This study will address the gap in research regarding HCPs.

Participant
University of South Alabama