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11.3 Evaluating the Relationships Between Consumer Personality Dimensions and Online Purchase Intentions

What:
Student Poster
When:
2:00 PM, Friday 8 Nov 2019 (1 hour 50 minutes)
Where:
Grand Ballroom A/B
How:
Tags:
BusinessEngineeringor Computer ScienceExperiential LearningHonors Community/Living-Learning Communities
Discussion:
0

The purpose of this study is to determine the extent of personality's influence on a consumer's willingness to purchase through the Internet. It evaluates this construct by measuring online purchase intention (OPI) and personality dimensions according to the Big Five model through an online questionnaire.

Participant
Augusta University