Irresistible Emails: Entice Your Audience to Open and Act

What:
Talk
When:
Sunday Apr 05   03:45 PM to 05:15 PM (1 hour 30 minutes)
Where:
Track A
Discussion:
0

Supercharge your email communications with targeted and compelling messaging and images! Three members of the ASPCA’s Prolearning communications team will share strategies for increasing your open and click-through rate to support your agency’s mission. Participants will:

  • Learn how to keep their emails out of junk folders and capture and analyze data based on their audience’s digital behavior
  • Discover strategies for creating enticing subject and preview lines and email body copy
  • Practice how to create and curate compelling images to drive calls to action

Participant
ASPCA
Director of Web Design
Participant
ASPCA
Senior Manager of Content Development
Participant
ASPCA
Director of Email Engagement

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