Competitive Edge: Leveraging Content [Conviva & IneoQuest]

What:
General Session
When:
Friday Dec 09   11:00 AM to 11:40 AM (40 minutes)
Where:
Sabal Palm
Discussion:
0
Kurt Michel, Sr. Marketing Director (Ineoquest) and
Ed Haslam, CMO (Conviva)

Leveraging OTT Video Content: Start By Avoiding Buffer Rage
Video is a huge part of the content game today, but in order to leverage video content to maximum potential, it must play well. If it doesn't, it can annoy your viewers, and hurt your brand. In this session, you will learn about Video Intelligence – big data analytics that collects operational and experiential data about video playback sessions, and gives you the information you need to effectively use video content; who is watching what, where, when and why. And when quality issues get in the way, how to identify and diagnose them for rapid resolution.
Speaker
IneoQuest Technologies, Inc.
Speaker
Conviva
CMO

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