Psychology Hacks for Social Media - Kara Lambert
Psychology hacks to have your social media fans buy into your every word
This hands on workshop will teach you the psychology behind the top 100 most engaged brands on social media and how you can do the same. At the end you will also have a tool to create endless highly engaged social media posts.
Kara goes through what Facebook has told businesses it wants to see in content, relevance & engagement, and why that’s important to understand. You will learn what is happening inside our brains when we use social media and how Facebook used psychologists to test what types of posts are best. You will also use psychology to set up your own simple & effective system to create engaging and relevant content to win over your audience.
Attendees should bring a pen/pencil and have a good understanding of their target audience