Sara Hood has more than 35 years experience in marketing with a number of consulting firms as well as in-house. She has worked with and for names like Sony, Phillips, American Express, Yamaha Music and DuPont, as well as in the creative industries. Her day job is in the music industry where she runs a consulting business for music industry associations and professional bodies, which includes running their social media. She also heads up marketing4writers.net and is an aspiring writer.