Marcela graduated with a B.A. in International Business at Tecnológico de Monterrey, and also attended international universities such as McGill, Singapore Management University and Korea University. Her experience in music management has led her to work with top-ranked music acts from Mexico and Latin America. She has collaborated with influential music publications such as Cultura Colectiva and is currently the world wide editor for MDM Electro, the most relevant blog for Electronic Music in Mexico.