Direct to Fan Sales: Maximize Your Core Supporters

Through targeting and focus, any band can build a sustainable business. But you need control and direct contact with your core supporters to continue to grow and find new fans. Using examples from marketing and managing direct-to-fan initiatives for notable artists, Jason will teach you how owning every aspect of your business from touring to merch makes all the difference. Utilizing targeted, on-brand marketing through Shopify and Print on Demand, Jason will show you how to regularly reach and engage large numbers of your social followers each month.