The Art of Branding: Aligning Your Sound & Identity

Program Track: Make
Breakout Session
Saturday Aug 17   09:30 AM to 10:30 AM (1 hour)

It takes just 10 seconds for people to form an impression of you and your music. With only seconds to grab a fan’s attention, you need to get it right. In this workshop, you will learn tips and tricks to aligning your sound and other aspects of your identity. Join Record label Veteran/President Shan Dan Horan (Artery Recordings, Century Media, Outerloop Records) as he shares his blueprint to help you focus on brand recognition, to impact your fan base, and to home in on who your fan base really is.

President at The Shadow Born Group

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