Seth Schachner is Managing Director of Strat Americas, a Los Angeles-based consultancy that provides strategic guidance and helps clients with media and technology partnerships. Strat Americas has worked with clients in digital & social music, live streaming, beauty subscriptions, AI and enterprise software. Recent clients include Microsoft, IPSY, live streaming platform Dreamstage and social music community Smule.
Seth is an experienced business development executive who spent eleven years with Sony Music, where he held senior digital leadership roles in Latin America and for Sony’s Jive Records label in North America. At Sony Music Latin America, Seth created multi-million selling mobile handset partnerships for the artists Shakira and Ricky Martin.
Previously, Schachner held business development roles with Microsoft, Liberty Media, Viacom, and Universal Music. Seth was AOL’s first music business development executive.
A two-time graduate of Columbia University, Seth also served as Chairman of Florida's Film & Entertainment Advisory Council, which helped guide the state of Florida on state film and entertainment growth strategies.
Seth’s articles have appeared in Venture Beat and The Guardian, recent television appearances include NBC, CNN, Fox Business, and CGTN America on the TikTok’s rise.