As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Queen, Van Halen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal Music, Sony Music and Warner Music Groups.
Jay has been on the cutting edge of Digital Sales & Marketing with Universal Music, Starbucks Entertainment, Fox Home Entertainment (International) and Warner Music Group. It is this unique perspective as a musician, music executive and fan that makes his approach to Digital Strategy and Online Marketing so artist-friendly.
- Created and executed unique online marketing plans for Nirvana, The Police, KISS, Motley Crue, Bob Marley, Jimi Hendrix, Elton John, Styx, Rob Zombie, Johnny Cash, Guns ‘N Roses, Smokey Robinson, Tears For Fears, Rick Springfield, Lisa Loeb, Ringo Starr, Ron White, Peter Frampton, The Temptations, Amy Grant, Melissa Etheridge and many, many others.