The Power of Getting Crystal Clear on WHO Your Ideal Reader is for Your Book

Breakout Session
Saturday Nov 04   11:15 AM to 12:00 PM (45 minutes)
Sonesta - Wyeth Gallery A & B
One of the most overlooked steps in the publishing process is researching your target audience. Many authors say their book is for "everyone." However, if you write your book for everyone, you are actually writing it for no one. Once you know who your ideal reader is, it will make writing your book, preparing your book launch, and marketing your book so much easier. Plus, the process of researching your target audience is much easier than you think! You will learn a simple step-by-step process for getting clarity on your ideal reader in this session.

What You'll Learn:
  • Why getting to know your target audience is key for success when writing your book and building your author platform (and what to do about it).
  • Two FREE tools you can use to research your target audience online for free.
  • The exact questions and process to use to research your ideal reader. You will also receive a handout that walks you step-by-step through the process.
  • Be inspired by a real-life case study where Shelley helps a nonfiction author find his target audience in just 45 minutes after he had been struggling to narrow his niche for months!

This training has helped hundreds of authors get crystal clear on their target audience for writing their book and building their author platform. Join Shelley Hitz for this powerful and practical session.


Schedule subject to change.

Body and Soul Publishing LLC
Author, Speaker, Author Coach

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