How to Build the Right Relationships to Become a Recognized Thought Leader

Breakout Session
Saturday Nov 04   01:00 PM to 01:45 PM (45 minutes)
Sonesta - Wyeth Gallery A & B
No matter your stage as an author and thought leader, having a strong "platform" is essential to spreading your message and selling books. But, if you want to become a recognized leader in your category, you need to identify and cultivate the right relationships – the kind that lead to specific invitations, such as keynotes, guest articles, bulk sales, consulting, media and more.

This is easier said than done. After all, it can be confusing to know which strategic connections are "right" for you, where to go to find them and what to ask for when you do!

In this interactive presentation, Elizabeth will share current case studies and proven strategies you can use to develop the right relationships for your book and business. As part of this session, you will learn how to:
  • Assess your current stage as a thought leader – and how that impacts your overall relationship strategy
  • Identify your RIGHT relationships – those that align with your audience and truly care about helping you spread your message
  • Understand how the RIGHT timing and approach play a critical role in opening doors and closing deals
  • Approach your relationships with the RIGHT ask – making it easy for people to say YES to promoting your book
Elizabeth Marshall, Inc (and Book Breakthrough)

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