Participants

Schedule

Successful online marketers have perfected the art of the sales funnel, which takes potential customers through several steps to build their trust and make a sale. This workshop will outline how authors can implement this technique to grow a loyal readership and generate sales...on autopilot.

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The schedule is subject to change. 

Nonfiction authors have a message to communicate, and the challenge is to crystallize that message, plan out the book contents, and give the book a tantalizing title that will entice readers.

In this fast-paced session, Nancy Erickson will teach you the tips and formulas to do all three!

You will learn:

  • How writing a nonfiction book can boost your career
  • How to develop a Purpose Statement for your book
  • How to define your book’s audience
  • How to plan your book’s content using the BookMAP method
  • How to create a killer title for your nonfiction book

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The schedule is subject to change. 

The landscape of Indie Publishing has changed drastically in the past decade making it increasingly easy to bring content to market, but for many, hasn't resulted in impact or success. We will be discussing the process of discoverability in the US and global markets by exploring the right mix of offline and online activity to attract the right kind of attention. We will walk through the process of building on small successes coupled with market research to leverage the power of non-traditional methods like social media to engage and maximize impact. 


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The schedule is subject to change. 

Most working writers have at least one thing in common: they seek to grow the readership for their work. But what leads to readership growth? And what can you do, especially without a publisher’s help (or a large bankroll), to encourage that growth? Sometimes this is called “platform development.” Author platform is one of the most difficult concepts to explain in publishing, partly because everyone defines it a little differently. But by far the easiest explanation of platform is: visibility to your target audience—which translates into an ability to sell your work. Platform building requires consistent, ongoing effort over the course of a career; the work is never really done, and your strategy will evolve over time. We'll discuss how to develop an approach and philosophy that fits your personality and the unique qualities of your work.

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Head back to indieauthorcon.com | Login or View Your Schedule

The schedule is subject to change.