Building an Author Website and Selling More Books with Search Engine Optimization [additional ticket required]

Friday Nov 02   01:30 PM to 04:30 PM (3 hours)
Cook Room

This workshop will be available to those who have purchased full registration to The 2018 Independent Authors Conference. You may purchase a workshop ticket if you have already registered for the conference, or purchase workshops and conference registration together.


The higher your search ranking, the more likely your website will be found. If your objective is to drive traffic to your site, so you can sell more books, you’ll need to understand SEO. This workshop will show you best practices for optimizing your web pages and getting the best results from searches on Google and Amazon.

Stick around for part 2 and learn how to effectively launch an SEO optimized author website.

Part 1: Optimize Your Website for Search Engine Optimization

Google is a powerful and mysterious tool. Many don't understand what goes on in the black box that is Google. Let us take some of the mystery out of SEO for you. There are specific actions you can take to optimize your site so that you can rank higher on Google

In this lesson, you will learn the basics of SEO (Search Engine Optimization) and how to up your Rank in Google and other search engines as an author.

You’ll learn how to:

  • Blog and guest blog for success
  • Increase your internet visibility
  • Leverage ranking algorithms
  • Get links to your blog and link out effectively
  • Learn about inbound and outbound links
  • How to build relationships
  • How to create, manage, and optimize your sitemap
  • How to index your site correctly in all the major search engines
  • Manage your metadata and tags and keywords
  • Make sure your site is mobile-optimized
  • Leverage social media
  • How to do effective content marketing
  • Tools to implement your SEO strategy
  • How to measure success

Don’t be satisfied with a sub-par Google ranking. Enroll in this workshop today and learn the insiders’ trick of the trade that will help get you to the top of the page and achieve the visibility you want.

Part 2: A step by step guide to building your own author website

An author website is a critical tool for book promotion and brand development. It should be a 24/7 resource for readers and media. In this workshop you’ll learn:

  • How to buy a domain name
  • How to consider various platforms
  • Essential pages on your website
  • Integrating social media
  • What you should be blogging about


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