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Michelle Bresaw

Vice President, Product Management and Marketing
Participates in 1 Session

As Vice President of Product and Marketing at Activision, Michelle Bresaw leads a business unit that oversees franchises including Crash Bandicoot, Spyro, Sekiro and Tony Hawk’s Pro Skater, running all elements of the business’s pipeline development and go-to-market strategy. Since joining Activision in 2007, Michelle has worked across the organization’s entire slate of brands including Call of Duty, Guitar Hero and Skylanders.

With a background in financial planning across various entertainment genres, having previously worked at Virgin Entertainment, Guitar Center and Mattel, Michelle’s holistic perspective has enabled her to carve out an exceptional track record of success in global multi-dimensional business operations, leading teams to roll out unrivalled title launches and build some of the biggest entertainment properties in the world.

Michelle’s love affair with gaming and music started in the early 1980s and continued to grow through the industry’s evolution to modern day. A mother to three boys, she is given a daily education on gen z and current trends, rolling that real-world experience through her approach to work.

Sessions in which Michelle Bresaw participates

Wednesday 28 October, 2020

Time Zone: (GMT-08:00) Pacific Time (US & Canada)
10:00 AM
10:00 AM

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