Matthew Adell is CEO and Co-founder of OnNow.tv, the first online guide to livestreaming performances, instructional sessions, and experiences. Adell’s latest venture is a continuation of his long record of connecting artists and fans, in executive roles at Beatport, MetaPop, and legal-era Napster, while fostering innovative tech spaces at the leading edge of the music and entertainment industries. Adell co-founded OnNow.tv with Stephan Jacobs, Henry Strange, and Terrence Scoville, and the startup received its first investment mere months after its founding in May 2020.