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The Value of Music

When:
10:00 AM, Tuesday 27 Oct 2020 PDT (45 minutes)
How:
Discussion:
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Once again 2020 has shown that from social media to UGC video, every platform wants music in the mix. Explore the response of labels, publishers, rights holders, and administrators to the massive growth of technology platforms that are using music for deep engagement and increased value experience. Hear about the value of the platforms themselves and the value of the behind-the-scene transactions, encouraging rights holders/administrators to hold ground for a deal that properly values music rights, artists, and writers.
Speaker
AdRev
CEO
Moderator
CrossBorderWorks
Founder and CEO
Speaker
CD Baby/AVL Digital Group
CEO
Speaker
411 Music Group
Founder/CEO