Social Video Explosion: A Case Study from Right Now

It wasn't that long ago that nobody over the age of 13 knew what TikTok was. Now the emergence of social video has led to political ban attempts, a meteoric rise of a new influencer market, and runaway dance hits fueled by 7-second video clips. In this firside chat video analytics platform Pex's CEO Rasty Turek unfolds the emergence of US-based social video app Triller with CEO Mike Lu. They'll discuss how Lu knew to start a social video app, how their approach is different from other apps, and the role of music in social video, and how that has impacted his licensing strategy.