12:00 PM, Tuesday 20 Oct 2020 PDT (45 minutes)
The next gold rush in the music industry will not be streaming, but monetizing fandom. That is what Mark Mulligan predicted at the opening keynote of our inaugural 2019 conference. We bridge the two conferences with this panel exploring where things have come with monetizing fandom in the music industry. From VIP experiences to digital merch, let's find out if Mark was right.