Norm O’Reilly is recognized as one of the leading scholars in the business of sports. He is currently Professor and Assistant Dean of Executive Programs in the College of Business & Economics at the University of Guelph, a leading university near Canada’s largest city of Toronto.  As Assistant Dean, he leads the College’s two professional programs, the MBA and MA(Leadership) degrees. Dr. O’Reilly is also the founding Director of the International Institute for Sport Business & Leadership at Guelph, a think-tank devoted to improving the sport business globally. Dr. O’Reilly is a full professor in the School of Hospitality, Food and Tourism Management at Guelph, jointly appointed to the Department of Management.