Ann Pegoraro is the Lang Chair in Sport Management currently holds an appointment as a Full Professor in the School of Hospitality, Food, and Tourism, all at the Gordon S. Lang School of Business and Economics at the University of Guelph. Dr. Pegoraro is also the co-Director of the National Network for Research on Gender Equity in Canadian Sport. She is an experienced leader with a demonstrated history of working with the sport industry. Ann is a strong professional skilled in Applied Research, Partnership Development, Digital Media, Gender Equity, Nonprofit Organizations, and Sport Consumer Behavior. Dr. Pegoraro's research focuses mainly on sport consumers, marketing and communication, including how different forms of media are used to establish connections with consumers of sport at all levels from amateur to professional. Dr. Pegoraro’s research has been published in journals such as Sex Roles, Communication and Sport, American Behavioral Scientist, Journal of Sport Management, and Online Information Review. Her recent work in digital media and innovation is focused on analytics, gender and diversity.