Golam M. M. Aurup
Sessions in which Golam M. M. Aurup attends
الثّلاثاء 30 مايو, 2023
الأربعاء 31 مايو, 2023
السّبت 1 يونيو, 2024
Moderator/Modérateur: Ebrahim Mazaheri (Wilfrid Laurier University) Managing post-COVID-19 return to Office: Lesson from Double-lane LLCAuthor(s)/Auteur(s): Osaro Igbinomwanhia (Conestoga College) Donkey Milk: Raising the Bar (of soap)Author(s)/Auteur(s): Kendra Hart (Mount Royal University) Shawarma World: Charting the Path for Sustainable GrowthAuthor(s)/Auteur(s): Jees...
Chair/Président: Tim Derksen (University of Alberta) Would You Like to Tip? How the Simple Ask Changes Consumer PerceptionsAuthor(s)/Auteur(s): Jennie Choi (Western University), Jamie Hyodo (Western University) & Bonnie Simpson (Western University)BEST STUDENT PAPER/MEILLEURE COMMUNICATION ÉTUDIANTE “Whose Line Is It Anyway”? Message Source Characteristics and Appeal Type Effectiven...
Chair/Président: Robert Opoku (Red Deer Polytechnic) Unveiling the Concept of 'Healing Organizations': Marketing Insights from a Social Business in the Circular EconomyAuthor(s)/ Auteur(s): Yanan Wang (Bishop’s University), Jonathan Deschenes (HEC Montréal), Eve Paquette ( HEC Montréal) I Want to Buy Love. Please, Don’t Be a Robot!Author(s)/Auteur(s): Ami...
الأحد 2 يونيو, 2024
Chair/Président: Olya Bryksina (The University of Winnipeg) Partitioning the Patricians and Plebeians: How Fan Practices Structure Collective HierarchyAuthor(s)/Auteur(s): Grayson Francoeur (University of Saskatchewan), Marjorie Delbaere (University of Saskatchewan) & Adam Slobodzian (University of Saskatchewan) Brand Activism: Helping or Harming the 2SLGBTQ+ Community?Author(s)/Auteur(s): Eri...
Chair/Président: Golam Aurup (Cape Breton University) Empathic Predispositions' Influence on Perceived Corporate Philanthropy and Its Impact on LoyaltyAuthor(s)/Auteur(s): AHMED BENHOUMANE (Ascencia Business School), Léo Trespeuch (Universite du Quebec a Trois-Rivieres) & Robinot Élisabeth (Universite du Quebec a Montreal) Social Marketing Messaging: Investigating the Perceived Danger of Differing Appeal Me...
Chair/Président: Martin Savard Blockchain as a Remedy for Privacy ConcernsAuthor(s)/Auteur(s): Nazanin Khaksari (University of Manitoba) Factors influencing the adoption of a mobile self-checkout application in a brick-and-mortar fashion retail storeAuthor(s)/Auteur(s): Daubrey Melissa Audrey Yarabe (Universite du Quebec a Montreal), Benoît Bourguignon (Universite du Quebec a Montreal), Sandrine P...
Chair/Président: Md Anisul Islam (Cape Breton University, Sydney, NS) Understanding Industry Practices: A Text Mining Study of Demand Forecasting MethodsAuthor(s)/Auteur(s): Parminder Singh Kang (MacEwan University), Anthony Law (Apana Technologies Inc) & Briana McWhirter (MacEwan University) Subjective Value of Uncertainty Decision-making under Neuroeconomics: Review and Prospects...
Chair/Président: Narmin Tartila Banu (Carleton University Sprott School of Business) Transparency Triumphs in Parasocial Relationships: Decoding How Sponsorship Disclosure Affects Influencer Marketing OutcomesAuthor(s)/Auteur(s): Qian (Claire) Deng (MacEwan University), Albena Pergelova (MacEwan University) & Alysha Hachey (University of Hawai'i at Manoa) Effet des recommandations des influenceurs d’Instagram ...
الإثنين 3 يونيو, 2024
Chair/Président: Pierre Genest (Universite du Quebec a Trois-Rivieres) An Exploration of Consumer Acceptance of Novel-Use Upcycled FoodsAuthor(s)/Auteur(s): Lei Li (Carleton University), Yalda Fadaeiresketi (Carleton University), Irene Lu (Carleton University) & Ernest Kwan (Carleton University) Perceptions de l'alimentation durable des consommateurs français : une exploration des indicateurs et des dét...
Divisional ChairJean-Michel Latulippejean-michel.latulippe.1@ulaval.caDivisional Co-EditorRobert Opokurobert.opoku@rdpolytech.caDivisional Co-EditorDavid DobsonDavid.Dobson@ufv.caProgram CoordinatorUyen Uyen Banhuyenuyen201@gmail.com
Join us for a special lunchtime event where we will be handing out awards to our distinguished presenters!
Finalists for the Abridged Pitch Competition have 180 seconds to pitch their work for a chance at a grand prize — $5,000 for five best paper finalists and $2,500 for three best student paper finalists. This isn’t your typical academic presentation and finalists won’t be judged on the merits of their research—they've already won an award at the conference, we know they're good. Finalists will be judged based on their ability to tell a captivating story, capture the emo...
الأربعاء 14 مايو, 2025
Chair: Phaedra BurkeConceptualization and mechanisms of consumer food well-being: Evidence from Canadian panel dataAuthor(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski), Robinot Élisabeth (2. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG-UQAM)) & Léo Trespeuch (3. École de Gestion de l’Université du Québec à Trois Rivières (EGUQTR),)Predicting Consumers’ Organic Food Consumption BehaviourAuthor(s)/Auteur...
Chair: Golam AurupGreen Marketing and Cognitive Biases in India's Sustainable ConsumptionAuthor(s)/Auteur(s): Salman Kimiagari (Thompson Rivers University) Advertising in A Non-English Common Language: A Study on the South Asians in CanadaAuthor(s)/Auteur(s): Golam Aurup (Cape Breton University) Social media monitoring and customer satisfaction in the Canadian financial and healthcare service sec...
Chair: Adam NguyenRelational Exchange as Science and Art: Interorganizational Favor Exchange SkillsAuthor(s)/Auteur(s): Adam Nguyen (Siena College) When Fair Pricing Matters: Moderating Influence of Magnitude of Price DisadvantageAuthor(s)/Auteur(s): Adam Nguyen (Siena College) & Soyoung Joo (Siena College) Unlocking the Future of Shopping: Understanding the Key Drivers of Voice Commerce (V-C...