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Osama Butt

Assistant Professor of Marketing
Wilfrid Laurier University
Lazaridis School of Business & Economics

Sessions in which Osama Butt attends

الجمعة 16 مايو, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
17:45
17:45 - 19:00 | 1 hour 15 minutes
Conference wideInformal Social

السّبت 17 مايو, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
9:45
9:45 - 10:15 | 30 minutes
11:30
11:30 - 13:00 | 1 hour 30 minutes

13:00
13:00 - 14:15 | 1 hour 15 minutes
PDWProfessional development workshopConference wideentrepreneurship family businessENTHYBRIDVIRTUAL

This workshop is designed to provide training to academic scholars and graduate students in preparing grant proposals. Securing research funding is becoming competitive, thus the ability to craft compelling and strategic grant proposals is critical for scholars and graduate students to implement and advance their research programs. This workshop offers a comprehensive agenda covering essential elements of successful grant writi...

14:15
14:15 - 14:30 | 15 minutes
15:45
15:45 - 16:00 | 15 minutes
16:00
16:00 - 17:15 | 1 hour 15 minutes
Doctoral consortiumDC

Learn from top researchers, instructors, and industry liaisons about innovation, entrepreneurship, startups, non-academic career opportunities, research career in industry, etc. 

17:30
17:30 - 19:30 | 2 hours

Please join us for an evening social including food and beverages to welcome you to ASAC 2025!  Thank you to our sponsors:  University of Regina, Hill | Levene Schools of BusinessMount Royal University, Faculty of Business, Communications Studies and Aviation 

Sponsored by:

الأحد 18 مايو, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
8:30
8:30 - 9:45 | 1 hour 15 minutes
MRKmarketing

Chair: David Dobson, Divisional Executive Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research DirectionsAuthor(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)AI Adoption in Healthcare: Understanding the Accountability GapAuthor(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay McShane (Carle...

9:45
9:45 - 10:00 | 15 minutes
11:15
11:15 - 11:30 | 15 minutes
11:30
11:30 - 12:45 | 1 hour 15 minutes
MEDmanagement education

Chair/Président: Kristene Coller (Southern Alberta Institute of Technology) Understanding Online Course Satisfaction Through Online Reviews: The key cues and the Effect of cue CongruenceAuthor(s)/Auteur(s): Shiyu Xu (Shanghai International Studies University), Shanshan Shang (Shanghai International Studies University), Vicky Nie (City University of Seattle) & William Wei (Algoma University) Game On: A Meta-Analysis of Motivati...

12:45
12:45 - 14:15 | 1 hour 30 minutes
Conference wide

All attendees are invited for this sit down hot lunch indigenous buffet, sponsored by the Asper School of Business, University of Manitoba, during which we will announce the award recipients for this year's conference.     

Sponsored by:
16:30
16:30 - 17:30 | 1 hour

Come have a look at our best work-in-progress, network with fellow academics following the Pitch competition!

الإثنين 19 مايو, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
8:30
8:30 - 9:45 | 1 hour 15 minutes
PDWMEDmanagement educationConference wideProfessional development workshop

This interactive workshop explores how generative AI (GenAI) enhances teaching and learning in management education. Participants will gain hands-on experience with AI tools, develop effective prompting techniques, customize AI tools, and explore strategies to integrate AI into their pedagogical approach. Through discussions and exercises, educators will learn to personalize learning, boost engagement, and automate tasks. The w...

9:45
9:45 - 10:00 | 15 minutes
11:15
11:15 - 11:30 | 15 minutes
12:45
12:45 - 14:15 | 1 hour 30 minutes
Conference wide

As members of our association, you are all invited to a short presentation on last year's realisations and future developments for ASAC. Participants will be asked to vote for the new board member's open positions and other decisions as needed.

15:30
15:30 - 15:45 | 15 minutes