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Ahmed Hegazy

Marketing
1

Sessions in which Ahmed Hegazy attends

السّبت 1 يونيو, 2024

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
9:00
9:00 - 10:15 | 1 hour 15 minutes
CDcase studies

Moderator/Modérateur: Cherly Gladu   Integral Hockey: A Case StudyAuthor(s)/Auteur(s): William Holmes (Royal Roads University) HONOURABLE MENTION/MENTION HONORABLE EVA: BUSINESS MODEL INNOVATION FOR SUSTAINABLE GROWTH AND PROFITABILITYAuthor(s)/Auteur(s): Amir Taherizadeh (McGill University) T...

9:00 - 10:15 | 1 hour 15 minutes
CDcase studies

Moderator/Modérateur: Ebrahim Mazaheri (Wilfrid Laurier University)  Managing post-COVID-19 return to Office: Lesson from Double-lane LLCAuthor(s)/Auteur(s): Osaro Igbinomwanhia (Conestoga College) Donkey Milk: Raising the Bar (of soap)Author(s)/Auteur(s): Kendra Hart (Mount Royal University) Shawarma World: Charting the Path for Sustainable GrowthAuthor(s)/Auteur(s): Jees...

12:00
12:00 - 13:00 | 1 hour
13:00
13:00 - 14:15 | 1 hour 15 minutes
case studiesCD

Moderator/Modérateur: Raymond Paquin (Concordia University)  Myni and its low engagement rateAuthor(s)/Auteur(s): Nataly Levesque (Universite de Sherbrooke) PEOPLE LIKE US: Grow where?Author(s)/Auteur(s): Rajshree Prakash (Concordia University) & Raymond Paquin (Concordia University) La truffière Les Rabassaires. Comment commercialiser un produit d’exception sur un ma...

13:00 - 14:15 | 1 hour 15 minutes
AwardsmarketingMRK

Chair/Président: Tim Derksen (University of Alberta)  Would You Like to Tip? How the Simple Ask Changes Consumer PerceptionsAuthor(s)/Auteur(s): Jennie Choi (Western University), Jamie Hyodo (Western University) & Bonnie Simpson (Western University)BEST STUDENT PAPER/MEILLEURE COMMUNICATION ÉTUDIANTE “Whose Line Is It Anyway”? Message Source Characteristics and Appeal Type Effectiven...

13:30
13:30 - 14:00 | 30 minutes
Divisional speakerSpeakerNetworking

Book a one-on-one 30 min coffee chat with our guest speaker Meredith Woodwark  Meet at the conference registration desk

14:30
14:30 - 15:30 | 1 hour
Divisional speakerCDcase studies

Presentation Title: Case Writing and Teaching: Building Bridges Between Profession and Community Raymond Paquin, Concordia University (John Molson case competition)Abstract: This session offers a presentation on case writing and teaching as a way to connect to our profession and community while supporting our own professio...

14:30 - 15:45 | 1 hour 15 minutes
ISinformation systems

Chair/Président: Sampath Bemgal (University of New Brunswick)  From Machines to Colleagues: Understanding Human Responses to Digital Entities in OrganizationsAuthor(s)/Auteur(s): Bahman Ashraf Semnani (Carleton University) & Arash Sheydaei (Carleton University) Beyond the Black Box: Investigating Sensemaking Abilities in Artificial IntelligenceAuthor(s)/Auteur(s): Thumsha Jayatilake (Carleton U...

16:00
16:00 - 16:30 | 30 minutes
NetworkingDivisional speaker

Your chance to have a one-on-one chat with Guest speaker Ari Van Assche! You have to sign up to save your spot. Meetup at registration desk. 

17:30
17:30 - 19:00 | 1 hour 30 minutes
Conference wide

Meet us in the Agora and enjoy some delicious foods and drinks, enjoy the view of Montreal on the adjacent terasse and mingle with all ASAC participants!

الأحد 2 يونيو, 2024

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
8:00
8:00 - 9:00 | 1 hour
8:30
8:30 - 9:00 | 30 minutes

Book a one-on-one chat with Diego CoriaolaMeet at registration desk!

9:00
9:00 - 10:15 | 1 hour 15 minutes
MRKmarketing

Chair/Président: Olya Bryksina (The University of Winnipeg)  Partitioning the Patricians and Plebeians: How Fan Practices Structure Collective HierarchyAuthor(s)/Auteur(s): Grayson Francoeur (University of Saskatchewan), Marjorie Delbaere (University of Saskatchewan) & Adam Slobodzian (University of Saskatchewan) Brand Activism: Helping or Harming the 2SLGBTQ+ Community?Author(s)/Auteur(s): Eri...

10:30
10:30 - 11:45 | 1 hour 15 minutes
ISinformation systemsAwards

Chair/Président: James Denford (Royal Military College of Canada)  The Algorithmic Dilemma: Virtue Development in the Midst of Role Conflict and Role Ambiguity in Platform WorkAuthor(s)/Auteur(s): Thumsha Jayatilake (Carleton University) BEST PAPER/ MEILLEURE COMMUNICATIONWelcome to the machine: Algorithmic Management Exchange (AME) TheoryAuthor(s)/Auteur(s): Antoine Bujold ...

10:30 - 11:45 | 1 hour 15 minutes
entrepreneurship family businessENT

Feminist Entrepreneurs and Talent Management: Doing it their wayAuthor(s)/Auteur(s): Michele Bowring (University of Guelph), Davar Rezania (University of Guelph), Thomas Sasso (University of Guelph) & Jonathan Parkes (University of Guelph)  Balancing Motherhood and Entrepreneurship - Challenges and EnablersAuthor(s)/Auteur(s): Wendy Cukier (Toronto Metropolitan University), Saifur Rahman (Toronto Metropolitan University) & Vivian Leu...

10:30 - 11:45 | 1 hour 15 minutes
AwardsmarketingMRK

Chair/Président: Golam Aurup (Cape Breton University)  Empathic Predispositions' Influence on Perceived Corporate Philanthropy and Its Impact on LoyaltyAuthor(s)/Auteur(s): AHMED BENHOUMANE (Ascencia Business School), Léo Trespeuch (Universite du Quebec a Trois-Rivieres) & Robinot Élisabeth (Universite du Quebec a Montreal) Social Marketing Messaging: Investigating the Perceived Danger of Differing Appeal Me...

11:00
11:00 - 11:30 | 30 minutes
NetworkingDivisional speaker

Your chance to have a one-on-one chat with Guest speaker Ari Van Assche!   You have to sign up to save your spot. Meetup at regi...

13:00
13:00 - 14:15 | 1 hour 15 minutes
ENTentrepreneurship family business

Digital Dynamics in Small Business Growth: A Literature Review about Leveraging AI and Digital Transformation in EntrepreneurshipAuthor(s)/Auteur(s): Nora Zabarah (Carleton University) AI-Enabled Entrepreneurial Dynamic Capabilities: A FrameworkAuthor(s)/Auteur(s): Mina Jahani (University of Ottawa Telfer School of Management) & R. Sandra Schillo (University of Ottawa) Making informed decisions? Reliance on big data...

13:00 - 14:15 | 1 hour 15 minutes
Divisional speakerISOSTIMSRSimultaneous translation

Presentation title: Complex collaboration in Canadian healthcare: organizational and strategic leversAbstract: This keynote address will focus the issues that are hindering the complex collaboration needed to resolve stubborn organizational and societal challenges in Ca...

13:00 - 14:15 | 1 hour 15 minutes
MRKmarketing

Chair/Président: Martin Savard  Blockchain as a Remedy for Privacy ConcernsAuthor(s)/Auteur(s): Nazanin Khaksari (University of Manitoba) Factors influencing the adoption of a mobile self-checkout application in a brick-and-mortar fashion retail storeAuthor(s)/Auteur(s): Daubrey Melissa Audrey Yarabe (Universite du Quebec a Montreal), Benoît Bourguignon (Universite du Quebec a Montreal), Sandrine P...

13:30
13:30 - 14:00 | 30 minutes
SpeakerNetworking

Book a one-on-one 30 min coffee chat with our guest speaker Thomas McCurdy     Meet at the conference registration desk

14:30
14:30 - 15:45 | 1 hour 15 minutes
ENTentrepreneurship family business

Social Entrepreneurship education through extracurricular activities as a career gateway into the social entrepreneurial ecosystemAuthor(s)/Auteur(s): RUBEN BURGA (University of Guelph), Daniella Perdigao (University of Guelph), Laura Fallowfield (University of Guelph) & Erin Doherty (University of Guelph) Social Entrepreneurship in Co-creating Wellbeing Knowledge within Ethnoculturally Diverse CommunitiesAuthor(s)/Auteur(s): Farshad Amini (M...

14:30 - 15:45 | 1 hour 15 minutes
management educationMEDConference widesymposium

Shining light on ai: A Symposium on the use of Artificial Intelligence in Post-Secondary Education.Author(s)/Auteur(s): Kristene Coller (Southern Alberta Institute of Technology), Terrance Weatherbee (Acadia University), Sonja Johnston (Southern Alberta Institute of Technology), Donna Sears (Acadia University), Nicholous Deal (Mount Saint Vincent University) & Blake Kanewischer (Southern Alberta Institute of Technology)

16:00
16:00 - 17:15 | 1 hour 15 minutes
MRKmarketing

Chair/Président: Narmin Tartila Banu (Carleton University Sprott School of Business)  Transparency Triumphs in Parasocial Relationships: Decoding How Sponsorship Disclosure Affects Influencer Marketing OutcomesAuthor(s)/Auteur(s): Qian (Claire) Deng (MacEwan University), Albena Pergelova (MacEwan University) & Alysha Hachey (University of Hawai'i at Manoa) Effet des recommandations des influenceurs d’Instagram ...

16:00 - 17:15 | 1 hour 15 minutes
TIMtechnology innovation management

Chair/Président: Zandra Balbinot, UQAM   Artificial Intelligence and Academic Integrity Policies: A Three-Party Perspective in Canadian U15 UniversitiesAuthor(s)/Auteur(s): Alison Liu (University of Lethbridge) The AI of the Beholder: How Local Expertise Arrangements Shape AIAuthor(s)/Auteur(s): Anand Bhardwaj (McGill University) &am...

17:00
17:00 - 23:00 | 6 hours

At ASAC 2024, Sunday, June 2 is the designated social evening for divisional members to connect and socialize on their own free time. Some divisional teams may plan group activities or socials. We have asked them to share any plans they've made

الإثنين 3 يونيو, 2024

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
8:00
8:00 - 9:00 | 1 hour
9:00
9:00 - 10:15 | 1 hour 15 minutes
MRKmarketing

Chair/Président: Pierre Genest (Universite du Quebec a Trois-Rivieres)  An Exploration of Consumer Acceptance of Novel-Use Upcycled FoodsAuthor(s)/Auteur(s): Lei Li (Carleton University), Yalda Fadaeiresketi (Carleton University), Irene Lu (Carleton University) & Ernest Kwan (Carleton University) Perceptions de l'alimentation durable des consommateurs français : une exploration des indicateurs et des dét...

10:30
10:30 - 11:45 | 1 hour 15 minutes
Divisional meetingmarketingMRK

Divisional ChairJean-Michel Latulippejean-michel.latulippe.1@ulaval.caDivisional Co-EditorRobert Opokurobert.opoku@rdpolytech.caDivisional Co-EditorDavid DobsonDavid.Dobson@ufv.caProgram CoordinatorUyen Uyen Banhuyenuyen201@gmail.com

10:30 - 11:45 | 1 hour 15 minutes
entrepreneurship family businessENT

Understanding effective spinout defiance Author(s)/Auteur(s): Sepideh Yeganegi (Wilfrid Laurier University), Andre Laplume (Ryerson University) & Bradley Bernard (Toronto Metropolitan University) Producing knowledge on entrepreneurial strategy: A communicative approachAuthor(s)/Auteur(s): Alana Pierce (HEC Montreal) Implementing Effectuation and Causation in Small and Medium Enterprises: A Multilevel Ana...

12:00
12:00 - 13:00 | 1 hour
AwardsConference wide

Join us for a special lunchtime event where we will be handing out awards to our distinguished presenters! 

13:00
13:00 - 15:45 | 2 hours 45 minutes
Conference wideSimultaneous translation

Finalists for the Abridged Pitch Competition have 180 seconds to pitch their work for a chance at a grand prize — $5,000 for five best paper finalists and $2,500 for three best student paper finalists.  This isn’t your typical academic presentation and finalists won’t be judged on the merits of their research—they've already won an award at the conference, we know they're good. Finalists will be judged based on their ability to tell a captivating story, capture the emo...

16:00
16:00 - 17:15 | 1 hour 15 minutes
entrepreneurship family businessConference wideENT

Preparing Grant ProposalsAuthor(s)/Auteur(s): Wendy Cukier (Toronto Metropolitan University)This workshop is designed to provide training to academic scholars and graduate students in preparing grant proposals. Securing research funding is becoming competitive, thus the ability to craft compelling and strategic grant proposals is critical for scholars and graduate students to implement and advance their res...