Chair/Président: Emily Hinatsu (University of Saskatchewan) 

The Benefits of Being Alone: When Solitude Increases Preference for Self-improvement Products Author(s)/Auteur(s): Nu Ree Ha (Concordia University) & Onur Bodur (Concordia University) 

Consumers’ coping strategies when facing marketplace restrictions Author(s)/Auteur(s): Na Xiao (Laurentian university) 

What Personal Sales Tell Us About Home-Based Businesses Author(s)/Auteur(s): Emily Hinatsu (University of Saskatchewan)