CD 3 - Marketing - Cases in Development

What:

When:

9:00 AM, Saturday 3 Jun 2023 EDT (1 hour 15 minutes)

Where:

Ted Rogers School of Management - 1-149: Athabasca University room

Themes:

Divisional sessioncase studies

CD 3 - Marketing - Cases in Development

9:00 – 10:15 AM EDT | Athabasca University room (1-149)

Discussant/Discutant: Ebrahim Mazaheri (Wilfrid Laurier University)

Sama Holistic Skincare

Author(s)/Auteur(s): Ebrahim Mazaheri (Wilfrid Laurier University)

Red Market Brands

Author(s)/Auteur(s): Opal Leung (Saint Francis Xavier University) & Cassidy Pettipas (Saint Francis Xavier University)

Using Amazon Mechanical Turk for Consumer Behavior Research

Author(s)/Auteur(s): Hamid Shaker (Nottingham Trent University Business School) & Ali Tezer (HEC Montreal)

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