CD 7 - Marketing - Full Cases

What:

When:

10:30 AM, Saturday 3 Jun 2023 EDT (1 hour 15 minutes)

Where:

Ted Rogers School of Management - 1-129: Queen's University room

Themes:

Divisional sessioncase studies

Moderator/Modérateur: Prescott Ensign (Lazaridis School of Business & Economics)

Diversifying the Fan Base of the Toronto Argonauts

Author(s)/Auteur(s): Donna Smith (Toronto Metropolitan University) & Ron Babin (Toronto Metropolitan University)

The Wild West of Amazon Reviews

Author(s)/Auteur(s): Daniel Nucci (Lazaridis School of Business & Economics) & Prescott Ensign (Lazaridis School of Business & Economics)

Motorcycle Offsetters: A Case Study

Author(s)/Auteur(s): William Holmes (Royal Roads University)

Félix & Paul Studios : La réalité virtuelle qui voit loin !

Author(s)/Auteur(s): Ernest Kuekam (Universite du Quebec a Montreal) & Marie-Noëlle Gauthier (Universite du Quebec en Outaouais)

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